We’ve been connecting you – and more than 2 million like you - since November 2001. So why don’t you get to know us better! South African - And proud of it Our business plan envisages creating 2 500 direct and 15 000 indirect jobs within four to five years, encompassing individuals from all previously disadvantaged sectors. Our current staff complement is 2,563 and at present, more than 89% of our employees come from previously disadvantaged groups, and over 47% are female. 54.5% of Cell C’s Senior Managers are Previously Disadvantaged Individuals (PDI). Over 28.0% of Cell C's Senior Managers are woman. We are also committed to empowerment and our organisation is a true reflection of the country's demographics. We are making extensive use of local organisations and contractors to ensure that funds are injected into the South African economy. Through our commitment to local business and skills, we have invested more than R2.5 billion in goods and services since our launch - with more than R990 million of this benefiting historically disadvantaged individuals. By focusing on flexibility and choice, we are confident of our ability to capture around 20% of the total cellular market by 2007.