Call Home SIM Fair Usage Policy
1 September 2009

The Call Home SIM offers a special, promotional call rate to Econet Wireless Zimbabwe.

• The SIM is intended for individual personal use only as the primary or main SIM card of the subscriber.
• Usage of the Call Home SIM for commercial gain such as on-selling the service in payphones, least cost routers and the like is not permitted.
• Primary usage behavior will be determined based upon comparisons with the average primary SIM usage from time to time.
• Should it be suspected that a SIM is being used for other than the intended purpose, the promotional rate to Econet Zimbabwe for the line will be suspended and the line will revert to normal Cell C call rates.
• The standard Cell C prepaid call rate to Econet Zimbabwe is presently R7.00 per minute.

Cell C's growing popularity shows positive impact on bottom line
22 May 2009

The annual results released yesterday by unlisted telecommunications and mobile operator Cell C, confirm that the company's popularity amongst consumers is on the rise.

Jeffrey Hedberg, outgoing Chief Executive Officer of Cell C said the results for the year ending 31 December 2008, underline that the company's strategy continued to pay handsome rewards as the operator declared increases in customers and revenue.

Cell C generated revenue for the year of R8.6 billion, an increase of 14% from the 2007 year, and achieved Earnings before Interest, Tax, Depreciation and Amortisation (EBITDA) of R812 million.

Hedberg said that the results are positive, given the tough economic environment, and the pressure on consumer's personal budgets and disposable income. "Our strategy and tactical plans produced the results in 2008 and I believe the team has met the expectations of both our customers and shareholders."

He added that tighter management control had kept costs at adequate levels while profit margins remained satisfactory. Market share has increased as the client acquisition and retention strategies bore fruit in the year under review. As at 31 December 2008, the active subscriber base totalled 6.4 million subscribers, an increase of 34% from 2007.

Newly appointed Chief Executive Officer, Lars Reichelt said whilst the company has performed well in most areas of the business in 2008, there is still significant room for improvement. "The potential for growth remains strong and we will focus our efforts in 2009 to ensure Cell C offers simple, innovative, value-for-money products and improved customer service.

"Cell C will aggressively expand its network coverage and manage anticipated growth in usage. We will also further improve the operational and financial performance of the company.

Simon Duffy, Chairman of Cell C's Board added that the shareholders are fully committed to the company and will continue to invest in the success of Cell C.

"We are pleased with the results and confident that the company will continue to deliver against the expectations of the Board and shareholders."

Hedberg concluded that he was extremely privileged and proud to serve with a committed and passionate team of people and is thankful to each employee for their contribution in the turnaround of the company. He also wished Reichelt success in his new role and is confident that, together with the team, he will take Cell C to new heights.