Take a Girl Child to Work Day® - promotional material

Cell C is aware that some companies participating in Take a Girl Child to Work Day have not received their promotional material. Despite our best efforts to ensure promotional material is delivered on time, factors beyond our control unfortunately affected the outcome of our efforts. The company contracted by Cell C to deliver the material to companies has experienced problems and was unable to deliver material before the event. Cell C wishes to apologise to all the companies affected and will ensure that material is delivered to the various schools during the course of today.

an initiative by Cell C

The 2009 Take a Girl Child to Work Day® takes place on Thursday, 28 May. A day when thousands of young South African girl learners will once again get the opportunity to spend a day ‘at work’ by visiting corporate offices, government departments, factories, hospitals, hotels, institutions of higher learning, radio stations, construction sites, and many other businesses across the nation.

For many, these visits to the ‘world of work’ mark a turning point in their lives when they will experience first hand, the modern day career options available to them. Armed with a world of career options to consider, girl children will have the opportunity to make informed career choices that will shape their future and change their world for the better.

The theme underlining this year’s campaign is ‘Change your world’. It emphasises to girl children, the importance of seeking out and using available opportunities such as Take a Girl Child to Work Day®, to empower themselves with information, knowledge, experience and understanding that can enable them to make changes that will pave the way to a brighter and successful future.

Take a Girl Child to Work Day® is an initiative that seeks to inspire girl children and to help them find the right career path and thereby and make informed career choices. It provides an opportunity for girl children to ‘stop, think and evaluate’ the choices that they will make with the information gathered on the day.

For us as role models and caring citizens, it is our duty to not only educate our girl children, but to actively guide them to make empowering choices that will change their lives and lead them to a prosperous future.

As a company, we realised the need to extend the campaign beyond just one day and to all corners of South Africa. That’s why in 2007, we introduced the Cell C Career Choice Expo, which targets Grade 9 to 12 boy and girl learners from schools in the rural parts of our country and provides them with the opportunity to interact with companies and organisations from various parts of the country about their career options. The 2009 Career Choice Expo is scheduled for August and we urge all our partners in Take a Girl Child to Work Day®, to join us as we take career information to learners in our rural communities.

We want to thank all our partners for their belief in our Take a Girl Child to Work Day® campaign and for affording thousands of girl children across the country, the opportunity to experience first hand, the ‘world of work’ and access to information and an experience that not only inspires them, but also allows them to make empowered choices that will change their future and their world for the better. Through this continued support, our partners have helped us make

Take a Girl Child to Work Day® the success that it has been thus far. We look forward to our working together on this year’s campaign.

Regards,

Mercia Maserumule

Manager: Corporate Social Investment, Cell C